Some people are recognised but have no relevance, others have a reputation and are not relevant. Everyone has a reputation whether you manage it or not. Just like your reputation, your relevance requires active management. Your reputation is everything.Another critical aspect of a personal brand is relevance. It is built up over a lifetime and can take just a moment or two to lose. Brand you - what and how we wish to be seen and positioned must be a creation of our own doing. Understanding the dynamics of building and maintaining a strong, positive personal brand can build self-esteem in those who don't have it and grow personal brand recognition and relevance for those who do, to create a better positioning for themselves in personal and business life. Everyone should understand and actively manage their personal brand. Visit to see the best in business excellence.Product DescriptionIn Brand New Brand You Garry Browne AM shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand, relevance and reputation. In stores now.Booktopia CommentsThis book is featured in our Be Your Best! page, a collection of the best books to help you unlock your career potentialPlease visit to see more.This book is featured in our Business Books for Excellence page, a collection of the best books to help you work, communicate and manage better. At the very least you should watch this video to learn from the best and if you're serious about your brand the book is imperative.

You can read about it in his new book, 'Brand New Brand You'. Garry has over 40 years experience launching brands that have turned over billions. You need to know this info, it is so valuable whether you are a famous celebrity, a CEO or an office worker trying to claw your way to the top. I am so excited to have one of the worlds best branding experts on the show.

Shout it out just like a rockstar